Generation K

Between 2013 and 2024 there was a massive 231% increase in Ketamine use by those aged 16-24 in England and Wales. My campaign specifically targets men in this age group using imagery, symbolism and typography that engages this demographic.

The focus of the campaign is the damaging effects Ketamine has on your body particularly its link to bladder problems. I feel the stigma related to such issues will act as a strong deterrent whilst also being factually accurate. The style of the graphic design reflects that seen in locations where the drug is commonly available such as at music festivals, raves, clubs and concerts.